In recent years, intellectual property (IP) claims have been on the rise—patent disputes, infringement claims, unlicensed use of social media content—all often lead to expensive IP litigation. While most businesses are familiar with and purchase Commercial General Liability (CGL) policies, there is an often-overlooked section that can be a powerful tool for protection in IP-related claims called “Coverage B.” Coverage B, or “Personal and Advertising Injury Coverage,” offers critical coverage that may provide defense (and indemnity) against lawsuits alleging disparagement, defamation, and similar claims that often accompany intellectual property disputes.

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