U.S. District Judge Mary Ann Vial Lemmon of the Eastern District of Louisiana entered a preliminary injunction order against Jolie Home, LLC and other defendants accused of trademark infringement by Annie Sloan Interiors, the U.K.-based makers of Annie Sloan® Chalk Paint®. The preliminary injunction orders the defendants to cease their “reverse passing off” of Annie Sloan® products as Jolie Home products and their distribution of advertisements and labels for Jolie Home paints which claim to use the same formula as Annie Sloan® Chalk Paint® and used the trademarked phrase “chalk paint” in a non-fair use manner.
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