‘It’s a Marathon, Not a Sprint’: How to Get and Keep Good Corporate Clients

Yesterday’s IPWatchdog webinar, sponsored by Anaqua, hinged on the statistic that 70% of in-house counsel surveyed by the American Bar Association in 2012 would not recommend their primary outside counsel to others and 87% would replace their current firm if given a good reason.
Panelists Bart Eppenauer and Benjamin Brown emphasized that avoiding complacency is key. “The legal industry needs to do a lot better,” said Eppenauer. “It’s not enough to deliver quality work; go to your client and ask how things are going or you could find yourself on the way out.”
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