On June 30, the NCAA issued an interim policy that will allow athletes at all divisions of the NCAA to “take advantage of name, image, and likeness [NIL] opportunities.” There are several legal and practical implications that flow from this interim policy change. A college athlete can now use his or her name, image, and likeness for commercial gain. While not exactly endless, the possibilities are massive. Presumably, athletes can now license their name to promote sports brands (think Nike, Adidas, Under Armour, and Gatorade to name just a few)…. By some estimates, the sports merchandising market over the last few years hovered around $15 billion. It’s about to get a lot bigger very soon.
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Recent Posts
- Senate Judiciary Committee Advances Legislation to Reduce Drug Prices, Rein in Pharma Industry Practices
- Federal Circuit Nixes Appeal on Claims of Unfair Treatment by California Court in Pro Se Lawsuit Over Restrictions to Cancer Research
- The Washington Football Team’s Trademark Journey: Over the Bumps and Full Speed Ahead
- This Week in Washington IP: Energizing Technology Transfer, Case Studies in International Offshore Wind Innovation and Celebrating 75 Years of the Lanham Act
- ‘AISITAs’ and Written Description Requirements: Considerations and Guidance for AI Patent Applications