On June 30, the NCAA issued an interim policy that will allow athletes at all divisions of the NCAA to “take advantage of name, image, and likeness [NIL] opportunities.” There are several legal and practical implications that flow from this interim policy change. A college athlete can now use his or her name, image, and likeness for commercial gain. While not exactly endless, the possibilities are massive. Presumably, athletes can now license their name to promote sports brands (think Nike, Adidas, Under Armour, and Gatorade to name just a few)…. By some estimates, the sports merchandising market over the last few years hovered around $15 billion. It’s about to get a lot bigger very soon.
Recent Posts
- Call Off Chicken Little: The Sky is Not Falling for Skinny Labeling After GSK v. Teva
- CAFC Committee Recommends Another Year of Sanctions Against Newman
- Massie Tells House IP Subcommittee Witnesses He’s ‘Appalled’ By Proposals to Rein in ITC’s Patent Powers
- CAFC Invalidates Remaining Claim on Data Transmission Patent, Remands Substitute Claims for Collateral Estoppel Determination
- NIH Intramural Licensing Guidelines Hit the Wrong Note at the Wrong Time