On June 30, the NCAA issued an interim policy that will allow athletes at all divisions of the NCAA to “take advantage of name, image, and likeness [NIL] opportunities.” There are several legal and practical implications that flow from this interim policy change. A college athlete can now use his or her name, image, and likeness for commercial gain. While not exactly endless, the possibilities are massive. Presumably, athletes can now license their name to promote sports brands (think Nike, Adidas, Under Armour, and Gatorade to name just a few)…. By some estimates, the sports merchandising market over the last few years hovered around $15 billion. It’s about to get a lot bigger very soon.
Patent
- Enablement
- Fee Shifting
- Litigation
- Day One of Patent Litigation Masters: We Must Become Ambassadors for the U.S. Patent System Again
- USTR Needs to Step Up Trade Enforcement
- IP Practice Vlogs: Claiming Foreign Priority – An Overview of Patent Cooperation Treaty, Paris Convention and Patent Prosecution Highway Practice
- Other Barks & Bites for Friday, May 20: CAFC Remands No Case or Controversy Determination to Eastern Texas, Ninth Circuit Rules 2018 Farm Act Legalized Delta-8 THC Trademarks, and EU Commission Directs Member States to Codify Copyright Rules
- CAFC Gives Google Second Shot at PTAB in Challenge of Communications Patents
Recent Posts
- Day One of Patent Litigation Masters: We Must Become Ambassadors for the U.S. Patent System Again
- USTR Needs to Step Up Trade Enforcement
- IP Practice Vlogs: Claiming Foreign Priority – An Overview of Patent Cooperation Treaty, Paris Convention and Patent Prosecution Highway Practice
- Other Barks & Bites for Friday, May 20: CAFC Remands No Case or Controversy Determination to Eastern Texas, Ninth Circuit Rules 2018 Farm Act Legalized Delta-8 THC Trademarks, and EU Commission Directs Member States to Codify Copyright Rules
- CAFC Gives Google Second Shot at PTAB in Challenge of Communications Patents