Attorneys who believe they are too busy to spend time marketing themselves are always going to be career limited, and if they are given too much authority within the firm structure, they will ultimately destroy the firm. Attorneys who do not market themselves have a job because rainmakers bring in the work for them to do. But work dries up for a variety of reasons, sometimes because the rainmaker moves on to another firm that better appreciates their contribution, because of an economic downturn, or because another lawyer or firm has stolen away your clients. Whatever the reason, when work dries up, the lawyers who are the workers of the firm have little to do, become dead weight and are the first to be sent packing—at least that is what happens if the firm wants to succeed.

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