The operators of a number of Lime Fresh Mexican Grill franchises have filed a lawsuit in the Northern District of California on behalf of a nationwide class of restaurants claiming that Google, LLC has engaged in deceptive practices and misappropriation of their goodwill and tradenames by directing consumers to Google-operated pages for online ordering and delivery. The complaint explains that Google changed the way it displays restaurant search results in 2019, confusing customers into ordering through Google-designed ordering buttons and pages, thereby robbing the restaurants of direct online orders. Instead, customers are fooled into ordering through delivery service providers Google has contracted with, which charge exorbitant fees to the restaurants, says the complaint.
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