I was scrolling my LinkedIn feed recently and noticed a former associate had posted that they had achieved certification in “AI ethics” from one of the world’s largest technology companies. I’ve noticed this term becoming more ubiquitous lately, and it’s puzzling. Ethical according to whom? Ethical compared to what? Whose ethical code are we using to determine whether a given technology is ethical? By what standards do we measure whether an AI-generated image, song, article, thought piece, or other assets are “ethical?”
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