The United States Patent and Trademark Office (USPTO) Trademark Public Advisory Committee (TPAC), a small group of senior industry trademark professionals who provide guidance to USPTO leadership, kicked off the New Year with the first quarterly meeting held on January 25, 2019. The meeting covered a broad range of changes and updates to the Trademark Office’s policies, procedures, and operations. Members Bill Barber and Brian J. Winterfeldt provide an insider look at the top four issues of importance for every intellectual property (IP) owner. Bill Barber, Founding Member of Pirkey Barber PLLC, is serving in his second term on TPAC and is currently its Chair. Brian J. Winterfeldt, Founder and Principal of Winterfeldt IP Group, PLLC, is serving in his first term as a TPAC member.