On April 26—World Intellectual Property Day—I had the opportunity to sit down one-on-one for an extended interview with Daren Tang, the Director General of the World Intellectual Property Organization (WIPO). Tang, who was in Washington, D.C., for the International Trademark Association’s (INTA’s) annual conference, spoke with me on the record for approximately one hour. His energy is palpable, his spirit is focused, and his motivations seem genuine. Tang comes across as confident in his mission and extremely affable, and quick with a joke, describing his relationship with intellectual property as “an arranged marriage,” and noting that it was not “love at first sight” in a nod to his first love—international trade law.

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